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Meta (Facebook and Instagram) advertising

We work with Meta Platforms, Inc. to measure our Facebook and Instagram ads and to show our ads to people who have visited our website. We use two Meta tools. The Meta Pixel is a small piece of code on our website. It tells Meta which of our pages you view and whether you sent us an enquiry, and it sets Meta cookies (_fbp, and _fbc if you arrived from a Meta ad). The Meta Conversions API sends a notice of your enquiry from our server to Meta, so it is counted even if your browser blocks the Pixel.

When you send an enquiry, we share with Meta a scrambled (hashed) copy of the email address and phone number you entered, your IP address and browser details, and the Meta cookie values. Meta uses them only to match the enquiry to an ad you saw or clicked. We never send your name, your event details or your message. We use Meta’s Limited Data Use setting.

We do not sell your personal information for money. Under some state laws, including those of New Jersey and Connecticut, sharing this information with an advertising partner may count as a “sale” or “sharing” for targeted advertising.

Your choices. To opt out, click the “Manage Consent” button on this page and turn off marketing. This stops both the Meta Pixel and the server notice for this browser. We also treat Global Privacy Control and Do Not Track signals as an opt-out. You can change how Meta uses your information in Meta’s ad preferences, and read Meta’s Privacy Policy.